The API product management newsletter #013 – 24 October 2023

Welcome to the latest edition of the API product management newsletter, dedicated to helping product teams drive more business value from their APIs and API products.

This week: Mindset, metrics and monetisation are all top of mind in the world of API product management this week. We’ve rounded up three very varied pieces on these topics to give you a lot of food for thought – time to tuck in!

But first, a reminder! We only include:

  • The top 3 most useful resources we’ve come across the two weeks prior. Any more than that, and we find our browser tabs become unmanageable
  • What we find personally useful – and digestible – as product and product marketing managers
  • Educational content (whether an article, whitepaper or event). No product pitches – that includes yours truly.

💡The good stuff: This week’s API product management links:

“APIs are increasingly strategic in nature for successful businesses”– Jason Harmon

Do you take a product mindset to your internal APIs? If you don’t, you’re not able to easily pounce on lucrative externalisation opportunities when they pop up unexpectedly. It’s a point that Stoplight CTO Jason Harmon raises while chatting with tech journalist Bill Doerrfeld ahead of last week’s Platform Summit. Harmon underlines that our readiness for new business opportunities is inextricably linked to our API design, and to maximise those opportunities all stakeholders need to understand the value APIs bring.

“Product managers are driving the combination of user experience and metrics” – Deepa Goyal

API analytics for product managers is a huge topic – and one packed with challenges. This webinar looks at critical metrics for measuring the impact of APIs and how to use key performance indicators to build a robust product strategy, with some best practices for optimising API performance and profitability thrown in for good measure. Tyk’s Product Evangelist Budha chats with Postman Product Strategy Lead Deepa Goyal, Author ofAPI Analytics for Product Manager, and Richard Johnston, Lead UX Research at Tyk, to bring you plenty of useful insights on measuring the impact of your API products and understanding the metrics that matter.

“Effective API pricing… plays a pivotal role in actuating business objectives” – Rachael Kiselev

It’s not just analytics that are key to driving value from your API products – they go hand in hand with API pricing. In this latest thought piece from Rachael Kiselev, API product pricing strategies are under the spotlight. If you’re in the midst of wrestling decisions around value-based, tiered, subscription, freemium and usage-based pricing models for your API products, dip into this article for some expert insights.

♟️ Looking to make a move? Current API product management vacancies:

Product Manager (API Platform) – CardUp (Singapore)

Product Manager – API & Automation – Render (Melbourne/hybrid)

That’s it for this time. If you found this useful, please consider sharing with someone else who may benefit from it!

💥 Got an article, video or event that belongs on this list? Respond to this email telling us why you think it’s useful to product managers learning about APIs and the API lifecycle. If you’d like a shout-out, please include your Twitter, Github handle or LinkedIn URL and the name you’d like including. 

💌 And finally… This newsletter is created by Tyk – API management that accelerates your product development. By signing up to this newsletter you’ll be consenting to receiving the next one (and the one after that), but we will never put you on another list without your *explicit* consent. Read the previous edition here.

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