The API product management newsletter #007 – 18 July 2023

Welcome to the latest edition of the API product management newsletter, dedicated to helping product teams drive more business value from their APIs and API products.

This week: shining a spotlight on API product managers (hats off to you all!), the joys of API monetisation and what it takes to build an API community.

But first, a reminder! We only include:

  • The top 3 most useful resources we’ve come across the two weeks prior. Any more than that, and we find our browser tabs become unmanageable
  • What we find personally useful – and digestible – as product and product marketing managers
  • Educational content (whether an article, whitepaper or event). No product pitches – that includes yours truly.

💡The good stuff: This week’s API product management links:


“Product managers are the custodian of the product governance and strategy” – Abhijit Dey

The role of an API product manager can extend far beyond conventional product management responsibilities. In this article, Abhijit Dey considers the nuances of the API product manager’s role. He considers how successful product managers must not only design API strategy, govern the API development lifecycle and manage documentation but also own the developer portal, analytics and dashboard, increase API adoption, manage subscription and monetisation models and oversee campaigns and partnership marketing. Well worth a read.

“Setting up an API pricing strategy is a moving target” – Bill Doerrfeld

Ah, the joys of getting monetisation right…Bill Doerrfeld has some helpful thoughts to share in this piece on why self-service is the key to unlocking API monetisation, based on on-the-ground experiences from experts who have been there and done it. If you’re looking to set up a direct monetisation model or tweak an existing strategy, this is a good place to start.

“Everyone is onboard the API train, right…?” – Joyce Stack

API community visionary Joyce Stack is sharing a peek behind the scenes into what it takes to build and nurture an API community. How can the community meaningfully improve the lives of its participants? Why should people care about APIs? Joyce’s positive energy and thoughtful insights are a great way to keep your passion for all things API-related alive.


♟️ Looking to make a move? Current API product management vacancies:


Lead Product Manager, Integrations – Personio (Munich, Dublin, Amsterdam, London, Berlin or remote in Germany, Spain, UK, Netherlands or Ireland)

Senior API Product Manager – (Tel Aviv)

That’s it for this time. If you found this useful, please consider sharing with someone else who may benefit from it!

💥 Got an article, video or event that belongs on this list? Respond to this email telling us why you think it’s useful to product managers learning about APIs and the API lifecycle. If you’d like a shout-out, please include your Twitter, Github handle or LinkedIn URL and the name you’d like including. 

💌 And finally… This newsletter is created by Tyk – API management that accelerates your product development. By signing up to this newsletter you’ll be consenting to receiving the next one (and the one after that), but we will never put you on another list without your *explicit* consent. Read the previous edition here.

Get on the list