The API product management newsletter #008 – 1 August 2023

Welcome to the latest edition of the API product management newsletter, dedicated to helping product teams drive more business value from their APIs and API products.

This week: From their superpowers to salary expectations, we do a deep dive into the world of API product managers and how they are driving business performance around the globe.

But first, a reminder! We only include:

  • The top 3 most useful resources we’ve come across the two weeks prior. Any more than that, and we find our browser tabs become unmanageable
  • What we find personally useful – and digestible – as product and product marketing managers
  • Educational content (whether an article, whitepaper or event). No product pitches – that includes yours truly.

💡The good stuff: This week’s API product management links:


“Are these people wizards… or maybe just evolved humans with superpowers like the X-men?” – Davor Kolenc

Why is API product manager the hottest new role in tech? Davor Kolenc cuts through the mystery and shows why 54% of organisations list finding an API product manager as one of their top three API strategy challenges.

“A product manager holds the vision of all APIs” – Trung Tran

API product managers have a huge role, spanning everything from envisioning APIs through to monetisation. In this article, Trung Tran provides a brief but comprehensive introduction to API product management and the role of product manager, detailing key responsibilities, the skills required for success and what API product managers can expect to earn.

“Product management capabilities are among the top two drivers of business performance”– McKinsey & Company

What separates top product managers from the rest of the pack? Based on extensive research, Chandra Gnanasambandam, Martin Harrysson, Jeremy Schneider and Rikki Singh have identified seven key practices that help businesses elevate their product management capabilities. I found the point about using product telemetry insights to observe what customers need particularly interesting. Plenty of great tips here if you want to maximise your software investment and fuel business performance.


♟️ Looking to make a move? Current API product management vacancies:


Product Owner – API – Volta Trucks (Hybrid: Madrid and remote)

Senior Product Manager, API Platform – Ticketmaster (London, UK)

That’s it for this time. If you found this useful, please consider sharing with someone else who may benefit from it!

💥 Got an article, video or event that belongs on this list? Respond to this email telling us why you think it’s useful to product managers learning about APIs and the API lifecycle. If you’d like a shout-out, please include your Twitter, Github handle or LinkedIn URL and the name you’d like including. 

💌 And finally… This newsletter is created by Tyk – API management that accelerates your product development. By signing up to this newsletter you’ll be consenting to receiving the next one (and the one after that), but we will never put you on another list without your *explicit* consent. Read the previous edition here.

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