Today, Tyk announces the launch of its new-look partner program, designed to enhance and professionalize how we collaborate with partners across license resale, consulting, and managed services.
APIs now account for a staggering 83% of web traffic, acting as the essential links that power everything from cutting-edge fintech solutions to immersive gaming experiences. As businesses lean into this technology, the moment to harness its full potential is here. With this revised structure, we’re equipping our partners with actionable insights and specialized resources designed to propel their success.
Our program is all about empowering partners to succeed with advanced technical certifications, powerful sales enablement tools, and comprehensive marketing support – all backed by proactive, expert guidance every step of the way.
Tailored partner certifications
We’ve structured the program into three distinct certification levels. Each is designed to align with specific capabilities and goals, ensuring that whether just starting out or leading global digital transformations, we provide the right level of support and resources for success.
- Certified partner: This foundational certification is tailored for organizations starting a small API management practice. It provides access to expert knowledge to strengthen team capabilities and enhance service delivery.
- Certified technology partner: Aimed at companies looking to expand their API management practice on a regional scale, this certification equips organizations to build a distinct market presence with the technical and business support needed to drive growth.
- Certified digital transformation partner: Our highest certification is designed for experienced teams delivering global digital transformation projects. It positions organizations to lead major tech transformations by utilizing our advanced APIM solutions to innovate across industries.
“Our partners, working with some of the world’s most innovative enterprises, have helped shape how we collaborate today. Together, we’ve co-created deeper engagement, offering market-leading tools, resources, and support to help them excel in a fast-evolving landscape. Many partners have already expanded their API management capabilities and delivered exceptional client value. With new technical certifications, sales enablement, and marketing support, we’re building on this success to empower even more partners to thrive.” James Hirst, COO, Tyk
Why join our partner program?
Our new partner program is built on a foundation of collaboration and joint growth. We are committed to working closely with both existing and new partners to meet the increasing demand for API management technology and services. Whether through online learning, exams, sales enablement, or event participation, we provide comprehensive resources and training that drive mutual success.
“Partnerships are vital to success. Our program focuses on building lasting relationships, providing the guidance and support partners need to drive growth and stand out in the market.” Chris Anderton, CCO, Tyk
Key benefits of the program include:
- Three levels of technical certification to help team’s gain expertise in our technology.
- Three forms of sales training focused on real-world applications.
- Dedicated sales engagement for regional planning and strategy.
- Marketing support to amplify the brand alongside ours, including co-branded assets and campaign collaboration.
- Commercial incentives that reward commitment and shared success.
“Too often, independent software vendors miss the opportunity to fully capitalize on partner relationships, overlooking the potential for reciprocal learning and market synergy. We aim to change that with this program. We want to build strong, enduring relationships where partners are as invested in our success as theirs.” Peter Clitheroe, VP of Sales, Tyk
Our path to continuous collaboration
As part of phase two of the program, we’ll be launching a new partner portal, providing access to a growing library of co-branded assets, learning content, and collaborative tools. This portal will enhance how we work together and allow ongoing collaboration in building solutions that meet evolving market demands.
For our existing partners, we have a special plan. Our team will get in touch immediately to assess current competencies and identify opportunities for further knowledge sharing and growth. The commitment is to help teams stay on the cutting edge of API management solutions, with dedicated support available at every step.
Ready to take the next step? If you’re interested in becoming a Tyk partner, visit our partner program page and fill out the web application form. One of our team members will be in touch to kick off your onboarding process and start your journey with us.
